The Good Edge – Strategic communications and CSR advisory

What we do

Communications practice

The Good Edge develops and delivers integrated communication strategies for companies to resolve real world challenges so that brands earn ‘enduring goodwill’ from key stakeholders, internal and external.

CSR practice

The Good Edge advises corporates in building, implementing and monitoring CSR programmes that comply with regulations and deliver measurable change; while also helping NGOs access corporate funds and efficiently manage corporate-donor relationships.

Bespoke Content

The Good Edge offers specialised content development services for a range of audiences in a multitude of formats ranging from newsletters, articles, brochures to presentations, audiovisuals and corporate films.

Corporate Art programme

From inventorying to restoration, maintenance to stakeholder engagement, The Good Edge provides a comprehensive suite of programme management services for Corporate Art Collections.

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Strategic communications and CSR advisory

The Good Edge has a team of senior professionals with years of experience in the Indian Communications & CSR sector, across local and foreign companies alike. We have extensive experience of launching new businesses as well as building up and managing Communications & CSR programmes. This has given us a deep and holistic understanding of this sector, and of what makes the Indian market unique in this regard. We have a long track record of guiding programmes and projects of every size and scope, so that whether you seek incremental change within a small focus area, or transformative change across an entire region, The Good Edge can help you achieve your goal.

The team

Madhvendra ‘Khokon’ Das

The experienced hand and voice of reason with a career spanning over two decades; as a journalist with The Economic Times and later as head of communications and CSR at ICICI, Citibank, Vodafone and Deutsche Bank

Reshma Ghoshal

The fanatic for perfection, with an eye for detail honed over 18+ years in brand identity, content design, events, communications and CSR with Taj Hotels, TechShastra, Times Group and Deutsche Bank

Dattu ‘Gambari’ Hegde

The unassuming media maven and former journalist with unparalleled proficiency handling media relations, particularly in the BFSI, Realty and Infra sectors, for brands like HDFC Bank, ICICI Prulife, HCC Lavasa, Femina Miss India and MMRDA

Rajesh ‘Vulcan’ Joshi

The ace communicator and self-confessed bookworm with a two-decade career straddling journalism at The Daily, Business India and Economic Times, and heading media communications at HDFC Bank and most recently, at HSBC

Vivek S’ty Kamath

The behind-the-scenes expert with 20+ years of experience in administration, facilities management and corporate real estate operations at Deutsche Bank and Merrill Lynch

Srikesh P Menon

The biker-at-heart-journalist-turned-communicator whose journey spans media firms, corporates and agencies like Reuters, FE, Integral PR and Tamara Capital, as well as PR mandates for the likes of KPMG, Bacardi-Martini, General Motors and Cox & Kings

Abhishek ‘Tintin’ Phadnis

The man of letters and measured words, with an LL.B and MSc in International Relations from London School of Economics, he was formerly the Director of Communications at British civil liberties NGO, National Secular Society

Stuti ‘Mata’ Sahu

The discreet PR specialist with a sharp mind and experience to match, having handled clients like SBI General Insurance, SWIFT India Domestic Services, Deutsche Bank, Aviva Life Insurance and Policybazaar

Sameer ‘Daya’ Saksena

The storyteller and strategist easily mistaken for a military man, with 20 years’ experience in internal and crisis communications, employee engagement and employer branding at NCR Corp, Siemens, Aditya Birla Group and HSBC Offshore

Valmi ‘Rasoda’ Shah

The champion for nature usually found leading forest trails on weekends; experienced in events and PR with the non-profit GXE Goa and as National Coordinator for Sanctuary Asia’s flagship project ‘Kids for Tigers’

Vijay ‘007’ Bondre

The quiet creative force with a degree from Sir JJ Institute of Applied Art, the temperament of an artist, and the hands-on experience of designing everything from events to publications

Ruchi ‘Tiktock’ Wahi

The coffee connoisseur and career banker with more than a decade of experience in Corporate Banking with banks such as Standard Chartered and HSBC Bank. Attention to deadlines and strong people skills make her a compelling force of key account management.

Srikanth ‘Cheeky’ Srinivasan

The avowed foodie and film buff with a career spanning 20 years in PR, internal communications and employer branding at agencies, tech start-ups and Fortune 500 companies like FIS, July Systems and Unimobile

Bertie D’Souza

The jazz aficionado and voracious reader whose aesthetic eye has been cultivated over 30 years directing design at Business India, The Economic Times, The Times of India, People (India) and NJBIZ (USA).

Pushkar ‘Propertee’ Gupta

The affable PR man with a ready smile and over 24 years’ experience in media relations and crisis communications as a senior member of the communications team at HDFC Bank, Centurion Bank of Punjab and Lloyds Group.

Kruti ‘Kool’ Ved

The soft-spoken graphic designer and animator who can belt out a K-Pop hit and create a brand video with equal elan; she also has a Master’s degree in computer science.

Nishita ‘Ketchup’ Surin

The queen of ketchup is a Visual Communication designer from the National Institute of Design and self-taught bookbinder; her talent is bolstered with experience gained at agencies and brands like DYWorks, Human Factors International, Puma Sports and Pantaloon Retail

Taaj Khan Mohammed

This fun-loving PR professional with an MBA in Hospitality Management and an MSc in IT, also has 16+ years’ experience in communications, PR and media management with top-tier agencies; his deep understanding of the Southern media make him an asset to the team.

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