What we do

Communications practice

The Good Edge develops and delivers integrated communication strategies for companies to resolve real world challenges so that brands earn ‘enduring goodwill’ from key stakeholders, internal and external.

CSR practice

The Good Edge advises corporates in building, implementing and monitoring CSR programmes that comply with regulations and deliver measurable change; while also helping NGOs access corporate funds and efficiently manage corporate-donor relationships.

Bespoke Content

The Good Edge offers specialised content development services for a range of audiences in a multitude of formats ranging from newsletters, articles, brochures to presentations, audiovisuals and corporate films.

Corporate Art programme

From inventorying to restoration, maintenance to stakeholder engagement, The Good Edge provides a comprehensive suite of programme management services for Corporate Art Collections.

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Strategic communications and CSR advisory

The Good Edge has a team of senior professionals with years of experience in the Indian Communications & CSR sector, across local and foreign companies alike. We have extensive experience of launching new businesses as well as building up and managing Communications & CSR programmes. This has given us a deep and holistic understanding of this sector, and of what makes the Indian market unique in this regard.   We have a long track record of guiding programmes and projects of every size and scope, so that whether you seek incremental change within a small focus area, or transformative change across an entire region, The Good Edge can help you achieve your goal.

The team

Madhvendra Das
Madhvendra Das
The experienced hand and voice of reason with a career spanning over two decades; as a journalist with The Economic Times and later as head of communications and CSR at ICICI, Citibank, Vodafone and Deutsche Bank
Reshma Ghoshal
Reshma Ghoshal
The fanatic for perfection, with an eye for detail honed over 18+ years in brand identity, content design, events, communications and CSR with Taj Hotels, TechShastra, Times Group and Deutsche Bank
Dattu Hegde
Dattu Hegde
The unassuming media maven and former journalist with unparalleled proficiency handling media relations, particularly in the BFSI, Realty and Infra sectors, for brands like HDFC Bank, ICICI Prulife, HCC Lavasa, Femina Miss India and MMRDA
Rajesh Joshi
Rajesh Joshi
The ace communicator and self-confessed bookworm with a two-decade career straddling journalism at The Daily, Business India and Economic Times, and heading media communications at HDFC Bank and most recently, at HSBC
Vivek Kamath
Vivek Kamath
The behind-the-scenes expert with 20+ years of experience in administration, facilities management and corporate real estate operations at Deutsche Bank and Merrill Lynch
Srikesh P Menon
Srikesh P Menon
The biker-at-heart-journalist-turned-communicator whose journey spans media firms, corporates and agencies like Reuters, FE, Integral PR and Tamara Capital, as well as PR mandates for the likes of KPMG, Bacardi-Martini, General Motors and Cox & Kings
Abhishek Phadnis
Abhishek Phadnis
The man of letters and measured words, with an LL.B and MSc in International Relations from London School of Economics, and former Director of Communications at British civil liberties NGO, National Secular Society
Stuti Sahu
Stuti Sahu
The discreet PR specialist with a sharp mind and experience to match, having handled clients like SBI General Insurance, SWIFT India Domestic Services, Deutsche Bank, Aviva Life Insurance and Policybazaar
Sameer Saksena
Sameer Saksena
The storyteller and strategist easily mistaken for a military man, with 20 years’ experience in internal and crisis communications, employee engagement and employer branding at NCR Corp, Siemens, Aditya Birla Group and HSBC Offshore
Valmi Shah
Valmi Shah
The champion for nature usually found leading forest trails on weekends; experienced in events and PR with the non-profit GXE Goa and as National Coordinator for Sanctuary Asia’s flagship project ‘Kids for Tigers’
Vijay Bondre
Vijay Bondre
The quiet creative force with a degree from Sir JJ Institute of Applied Art, the temperament of an artist, and the hands-on experience of designing everything from events to publications
Anandi Soans
Anandi Soans
Aditi Sachdeva
Aditi Sachdeva
Lopamudra Bhattacharya
Lopamudra Bhattacharya
The tech sector communications expert who combines a lifelong love of literature with two decades of internal communications and PR for Technology and Banking organisations like IBM, Oracle, Wipro, SAP Labs, FIS, Deutsche Bank and GE
Ruchi Wahi
Ruchi Wahi
The coffee connoisseur and career banker with more than a decade of experience in Corporate Banking in firms such as Standard Chartered and HSBC Bank. Attention to deadlines and strong people skills make her a compelling force of account management.
Srikanth Srinivasan
Srikanth Srinivasan
The avowed foodie and film buff with a career spanning 20 years in PR, internal communications and employer branding at agencies, tech start-ups and Fortune 500 companies like FIS, July Systems and Unimobile
Bertie D’Souza
Bertie D’Souza
The jazz aficionado and voracious reader whose aesthetic eye has been cultivated over 30 years directing design at Business India, The Economic Times, The Times of India, People (India) and NJBIZ (USA).

Mumbai. Hyderabad. Delhi. Bangalore.