The Good Edge is a full-service, integrated communications and creative agency with unique experience at the intersection of corporate strategy, public relations, marketing strategy, design and content development. Our versatile team of senior specialists and bright young minds bring a fine mix of experience and new ideas.

With a keen understanding of business drivers, we help brands align communication efforts to business needs.

When you need to navigate the complex landscape of modern corporate communications and marketing, you will find in us a thoughtful partner who can develop and deliver integrated strategies to ease the path. We help you resolve real world challenges so that your brand can earn ‘enduring goodwill’ from key stakeholders, internal and external.

Headquartered in India’s financial capital of Mumbai, with offices around the country, we offer the perfect blend of local market insights and a robust network of clients and partners that spans the globe. This unique positioning allows us to deliver culturally relevant and globally resonant solutions for your business.

The Good Edge develops and delivers integrated communication strategies for companies to resolve real world challenges so that brands earn ‘enduring goodwill’ from key stakeholders, internal and external.

Our PR practice is powered by experienced communications specialists, PR professionals and journalists creating award-winning work for clients.

We believe you know your company best. We immerse ourselves in your thoughts and ideas through deep engagement, designing unique solutions that address your communications and CSR objectives in alignment with your business needs.

 

The Good Edge develops and delivers integrated communication strategies for companies to resolve real world challenges so that brands earn ‘enduring goodwill’ from key stakeholders, internal and external.

We develop and deliver integrated communications strategies for organisations to resolve challenges that are embedded in business, and help leverage opportunities to build their brand.

Our creative, research and content practice is powered by an experienced in-house design studio and a team of multi-faceted copywriters and content writers creating award-winning work for clients.

 

Enhance your corporate communications with finely crafted content that is well-researched and error-free. From concept to content development, we offer in-house services for writing newsletters, whitepapers, as well as blogs, articles and speeches for leadership. We conceptualise and design Annual Reports, Investor presentations, Case Studies, Corporate books and publications.

We are a fast-growing agency committed to staying ahead of industry trends and continuously evolving to meet the needs of our clients. Our dynamic approach ensures that we provide innovative and effective solutions every time. Experience the power of innovative storytelling and strategic creativity with The Good Edge. Let’s create something extraordinary together.

It was an enriching experience working with The Good Edge. I think we were able to complement each other’s strengths to create the report. (We) appreciate the diligent approach by The Good Edge on quality, design and content. The report has been well appreciated by our stakeholders both internal and external. (We) wish you all the best as you strengthen your work in the development sector.
- AXIS BANK FOUNDATION
We had a memorable experience working with The Good Edge. They were able to bring in relevant expertise and guidance to our project, had periodic updates and the final product delivered was well received by top management. We would strongly recommend their services in the space of CSR advisory and consulting.
- Inspire Institute of Sport
Any project that we undertook, The Good Edge has been our partner and I can't thank you all enough! If we had the confidence to take on more and more crazy stuff, make it all look good and come out as winners; it was only thanks to your innovative, out-of-the-box thinking and your passion matching ours, if not exceeding (it)!
- SBI General Insurance

Best Use of Content Email Marketing Campaign for E-Newsletters’ at India content Leadership Conference and Awards 2018
Client: SBI General Insurance

Best Digital Marketing Campaign for Tapp the App mobile app launch campaign at the CMO Asia Awards 2018
Client: Deutsche Bank

‘Best Use of Content Marketing Campaign’ at Drivers of Digital Awards and Summit 2019 Organised by Inkspell Media
Client: SBI General Insurance

‘Best Use of Content Marketing in Communication Strategy’ at Corporate Communication and PR Summit 2019 Organised by Kamikaze
Client: SBI General Insurance

Best Video Content in an Internal Communication Campaign for the Pursuit of Ten (10th anniversary) film at the vldea Video Media Awards 2020
Client: SBI General Insurance

Bronze for ‘In-house Magazine Digital Newsletter’ at the 12th Global Communication Conclave 2018 organised by Public Relations of India (PRCI)
Client: SBI General Insurance

Gold for Best Traditional Media Content for a Fanatical Services Enterprise at India Content Leadership Awards and Conference 2019 for ‘Life Hacks’ booklet’
Client: SBI General Insurance

Silver for ‘Best e-zine’ at the 57th Association of Business Communicators of India (ABCI) Awards 2017
Client: SBI General Insurance

Silver for Digital Internal Communication Campaign ‘Hidden Million’ at Drivers of Digital Awards and Summit 2019 Organised
Client: DHL Express

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